3 Questions Smart Entrepreneurs Ask Before Starting a Business

Though there is no surefire way of setting up a successful company, you minimize risks when you evaluate your business plans. Here are the top three questions that smart entrepreneurs ask before starting a business:

1. Who are my fiercest competitors?

As the saying goes, keep your friends close but your enemies closer. When it comes to figuring out how to start a business, you must look at the competition. The market is already saturated with products and services. You can only stand out amid your fiercest competitors if you are familiar with them. Find out what their best-selling products or services are and discover what strategies work the most. Studying your competition will bring in so much information about how to serve your market better.


To help you establish your new business, you must do a comprehensive market analysis of your direct and indirect competitors. This data will allow you to make informed business decisions so you can start on the right footing with a solid foundation. Remember, competitors, eat into your market share. Getting to know them means finding ways to ensure that you get the bulk of the clients.

2. Who is my target audience?

If you want to effectively and efficiently sell your products and services, you must get to know your ideal consumers. A successful business venture starts and ends with pleasing your clients. Find out the typical demographic information like age, gender, civil status, income level, educational attainment, etc. Moreover, it would be best if you also dug deeper by finding out their personalities and habits. What are the pain points that motivate them to buy?  


Finding out your prospective clients’ preferences is crucial to your new venture’s success. When you know what makes them tick, you can leverage this information to craft better products that meet their needs. At the same time, you can also develop campaign strategies that attract their elusive attention, allowing you to generate more leads and create better client conversion.

3. How do I market my goods or services?

Marketing is another vital component in reaching your goals. No matter how awesome your product or service is, if your clients are not aware your brand exists, all your hard work is wasted. Apart from crafting quality products that meet your clients’ needs, it would help if you effectively promote your brand to create recognition, boost awareness, and inspire loyalty. You must ascertain that your clients know where to find you.  


To succeed in marketing, you must send messages at the right place, at the right time, to the right audience. It takes money to market your brand using social media platforms, email marketing, traditional media, and the like. If you want to get a return on your investment, you need to craft quality content that resonates with your clients. Ineffective marketing can actually spell the demise of any new business.

In the world of entrepreneurship, conducting thorough market research and carefully curating your business plan before you launch your startup can help you produce better products with minimal mistakes. Asking key questions before starting a business means you will not overlook any details that may jeopardize your startup’s growth.